Allies of Skin Testimonials

Testimonials are important because they help us build credibility with our future customers.  In short, these reviews allow us to use our customer’s words to show how Allies of Skin’s product or service solved a problem for them. 

Most people always look at the reviews before ordering something on the site for the first time, be it a product or a service. Besides, the presence of reviews always shows the potential customer that we work honestly and do not deceive our customers.

Stop for a moment, and think of a few customer reviews or testimonials you’ve read.  From those, focus on one example testimonial that’s persuaded you to become a customer.

How to Write a Testimonial

Testimonials are one of the most important tools a company can use to show potential customers how valuable their products and services are. Testimonials are a short statement that describes how a product or service worked for a customer.

In this article, we describe what a testimonial is, explain how to write one, define the different types and offer some examples.

What is a testimonial?

A testimonial is a statement from a past customer that describes how a product or service helped them. Testimonials are often written by the business based on specific questions they ask satisfied customers. They usually show impact through before-and-after comparisons or provide specific improvement statistics.

Testimonials are different from reviews because reviews are generally unguided and are written directly by the customer. Testimonials can help build trust and credibility with your customers, especially if they are used to overcome skepticism. Companies usually display them on the front page of their website, marketing materials and social media profiles.

Why are testimonials important?

Testimonials are important because they help you build credibility with future customers. Testimonials allow you to use your customers’ words to show how your product or service solved a problem for them.

Future customers respond to testimonials as more authentic than a company’s statements about their own products, especially if there is a before-and-after image, a video or statistics to clearly show the results. Testimonials help your future customers see what your company can offer them through a marketing tactic that seems very similar to word of mouth.

Writing Your Testimonial

Here is how to write an effective and provocative testimonial:

  1. Determine what story you want to tell
  2. Ask specific questions
  3. Keep it short and conversational
  4. Use your name and include pictures, if possible
  1. Determine what story you want to tell

You want your testimonial to tell a story about the product and business. You should consider what kind of feelings you experienced, what challenges you overcame and what value found in using the services or products.

Once you decide what narrative you are building, you can also decide what kind of testimonial would work best for you.

  1. Ask specific questions

Ask questions. Build your questions around the story you are telling about the service or products. Your questions should be specific and open-ended so you can get as much information as possible.

  1. Conversational

Your testimonial should only be two or three paragraphs, at most. They should be written in your tone so that your testimonial doesn’t seem overly formal or technical. Testimonials are accessible, easy to understand the content that connects with the reader.

  1. Use your name and include pictures, if possible

You want to use your name for the testimonial to feel genuine. Associating your name with the testimonial will help future customers to put a name to the story the testimonial is telling.

Pictures are an important part of storytelling and your readers will respond to them, whether it is before and after images or a company logo. If you can, include an image to demonstrate the value of the services or products.

What is it that makes that testimonial so powerful and compelling?

If you tried to name specific qualities, your list might look like this:

  • It offers specifics about the customer’s experience
  • The testimonial tells a before-and-after story
  • It preempts or answers an objection
  • Most of all, it feels authentic

These are the four most essential characteristics of a great testimonial. Combined, they encourage the reader to identify with the testimonial writer.  A good testimonial also helps the reader image what their lives would be like if they used your product or service.

Allies of Skin Testimonials

Allies of Skin has received some great testimonials down through the years!  From ordinary people and famous doctors, Allies of Skin products have been loved by everyone from all walks of life!

In short, future customers respond to testimonials because they are more authentic than a company’s statements about their own products.  This is, especially true if there is a before-and-after image, a video, or statistics to clearly show any results.  Also, testimonials help future customers see what the company can offer them through a marketing tactic that seems very similar to word of mouth.

Most importantly, people consult testimonials and reviews to determine whether or not they trust a product, service, and even a seller.  In fact, buyers read seven reviews on average before deciding to trust a business.  In addition, testimonials and customer reviews provide feedback to makers of products so that they can make improvements that better serve the client.

Note:  On their Press page, Allies of Skin has numerous publications that have articles that include many of the products that you can purchase from their website.  You can read about the product on the national publishers site before you make a purchase.  READ SOME GREAT ARTICLES ON SKINCARE FROM THE PRESS PAGE!

How Can Allies of Skin Help?

You can drop Allies of Skin an email at to leave feedback, ask questions about your order, their products and website, or just Allies of Skin in general.  Allow them to help you.  They firmly believe in regularly touching base with their allies.  This will help them serve you and your skin better, so feedback is always appreciated!

To Order ⇓  A Great Skincare Product From Allies of Skin, Just Click on The Shop Now Button Below!

Allies of Skin - We combine Effective and Clinically-Proven Actives into Clean Formulas!

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